About Us

When it comes to shedding, we've got the EDGE.

For over a decade, a professional pet groomer attempted to find a quality, invaluable tool to deal with dog shedding. After using every possible device in the industry, she realised such a tool didn't exist, so she decided to develop it with her husband. Together, they created the first and only tool to efficiently and comfortably remove a pet's loose undercoat: the FURminator® deShedding Tool - the most popular, sought-after and beloved shedding solution on the market.

As creators of the FURminator deShedding Tool, FURminator continues to raise the bar with innovative, proprietary shedding solutions. The FURminator lineup of deShedding tools, grooming tools, hair care products, bathing and hygiene solutions broadens and enhances the FURminator deShedding experience for pet parents and their pets. Simply put, there is no pet care solution on the market like the FURminator product line.

Millions of pet people are passionate about FURminator products. These superior products, coupled with a loyal customer base, practically sell themselves. Constructed of the highest quality materials, FURminator products are sought out by specialty retail shoppers everywhere. Thanks to high-quality pet care solutions, the products enhance relationships between pet parents and their pets making time spent together grooming more enjoyable than ever. 

There is no better testament to the consumer loyalty and recognition towards FURminator than the prestigious "Brand of the Year" global award presented to the brand on 21 June 2017 at Hofburg Palace, Vienna. FURminator is proudly the only brand in the Grooming Products - Shedding Control category to be selected for this year's Global Tier Award at the World Branding Awards Animalis Edition. The awards program which is heavily judged by consumers themselves, recognises and celebrates some of the best global brands for their work and achievements. To learn more, please view our news article.

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