Invention of grooming and pet care tools
For over a decade, a professional pet groomer attempted to find a quality, invaluable tool to deal with dog shedding. After using every possible device in the industry, she realised such a tool didn't exist, so she decided to develop it with her husband. Together, they created the first and only tool to efficiently and comfortably remove a pet's loose undercoat: the FURminator® deShedding Tool - the most popular, sought-after and beloved shedding solution on the market.
Improved FURminator deShedding product line
As creators of the FURminator deShedding Tool, FURminator continues to raise the bar with innovative, proprietary shedding solutions. The FURminator lineup of deShedding tools, grooming tools, hair care products, bathing and hygiene solutions broadens and enhances the FURminator deShedding experience for pet parents and their pets. Simply put, there is no pet care solution on the market like the FURminator product line.
Brand of the year
There is no better testament to the consumer loyalty and recognition towards FURminator than the prestigious "Brand of the Year" global award presented to the brand on 27 July 2023 at Hofburg Palace, Vienna. FURminator is proudly the only brand in the Grooming Products - Shedding Control category to be selected for this year's Global Tier Award at the World Branding Awards Animalis Edition. The awards program which is heavily judged by consumers themselves, recognises and celebrates some of the best global brands for their work and achievements.
The FURminator® ultimate hair reduction system
The FURminator® Ultimate Hair Reduction System is a grooming regimen divided into four parts: Brush, deShed, Bathe and Discard.
